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Designing your Campaign Folder
An important element when designing the successful Project, Endowment or Capital Campaign (typically in the $1M to $300M range), is the...
Craig Clemons
Jun 17, 20232 min read


House Party Best Practices
Securing campaign gifts with Intentional Gatherings House Parties can be an excellent tool for fundraising in project campaigns, capital...
Craig Clemons
Jun 1, 202317 min read

The Importance of Visuals
Visuals help you present your case for support in a more engaging and memorable way. Images, often more than words, help you tell a story...
Craig Clemons
May 4, 20232 min read

Congratulations Veterans Community Project!
Veteran Community Project leaders completed a proof-of-concept model in Kansas City with a successful $10,000,000 campaign and the launch...
Craig Clemons
Mar 2, 20232 min read


Overcoming the mid-Campaign Stall
You’ve launched your campaign and leadership gifts were ‘tee’d up’ for early and significant contributions and you are cruising through...
Craig Clemons
Feb 2, 20236 min read

7 Ways to Prepare Your Board for a Major Gift Campaign
At some time in an organization’s life cycle, leaders will likely contemplate a major gift campaign to a) fund/build a facility (capital...
Craig Clemons
Jan 5, 20237 min read


The ART of the ASK
So, we are done identifying the need, setting a fundraising goal (financial target) and crafting a beautiful campaign. We have a branded...
Craig Clemons
Nov 23, 202214 min read

Congratulations Will Rogers Memorial Museum!
Will Rogers Memorial Foundation leaders set campaign goal of $18,000,000 in their blended capital, endowment and operating campaign. The...
Craig Clemons
Aug 20, 20222 min read

Four Tips for feeling more comfortable when making an ‘ask’ in person
Here’s a secret you won’t hear in the market or read in most fundraising books… most fundraisers get nervous when making 'asks' in...
Craig Clemons
Jun 3, 20223 min read

Congratulations Corn Bible Academy!
Corn Bible Academy Leaders approach $10,000,000 in their capital campaign to build new facility and move institution to Clinton, OK Hats...
Craig Clemons
May 10, 20221 min read

Congratulations Oklahoma Association of Community Colleges!
Institutional Presidents and their respective Development Leaders met in-person/via ZOOM in December 2021 to explore best practices in...
Craig Clemons
Jan 4, 20222 min read

9 Great Emails to send to your DONORS
During my time as a professional fundraiser and/or fundraising consultant, the US giving (annual philanthropy) has increased from $300B...
Craig Clemons
Nov 29, 20214 min read


6 Steps to Create an Exceptional Marketing Plan
There was a huge banner at IBM (‘Big Blue’) during their industry hay day in the 1980s. It read ‘NOTHING HAPPENS UNTIL SOMEBODY SELLS...
Craig Clemons
May 17, 20213 min read

Rethink Employee Giving
When you know some folks that are subject-matter-experts and incredible rock stars in the marketplace...get out of your own way and take...
Craig Clemons
Apr 28, 20211 min read


Increasing SEO/Improving Intuitive Traffic to your Website
Challenge/Goal: Drive traffic your website Observation/Challenge: Google SEO works by a) benefitting their revenues via paid search, ads...
Craig Clemons
Apr 1, 20216 min read

7 Fatal Donor Presentation Mistakes, 7 Best Practices
Good Gravy! Quit boring your audience to death. Far too often, fundraisers, volunteers and well-meaning Board Members put audiences to...
Craig Clemons
Dec 16, 20204 min read

5 Mistakes in Building a Great Website
You/your team needs to build an exceptional market-ready website (it is the 'calling card' in today's work space whether you are in the...
Craig Clemons
Sep 5, 20204 min read