OUR CAPABILITIES
We approach every client with a comprehensive, holistic viewpoint and design a fundraising plan and specific campaign to complement their unique culture, audiences and objectives.
This plan includes the case for support, voice and visual storytelling. It includes training/coaching for Board, Staff and key Volunteers. Mission-critical elements involve IDENTIFICATION, QUALIFICATION, CULTIVATION, SOLICITATION and STEWARDSHIP.
Touch-points which complement the fundraising efforts serve as a catalyst for constituent education, engagement and inspiration.
BACKGROUND + IMMERSION
Campaign Audit
Analysis of Data
Previous Campaign learnings
Board Readiness
Market Readiness
COMMUNICATIONS
Audiences
Voice
Key messages
Key visuals
Tactics
THEME
Theme development
Focus Groups/Interviews
Board Engagement
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IDENTITY
Brand/Logo/Tagline
Stationery system
Graphic Styleguide
CREATIVE CONCEPT
Photography
Videography
Collateral
Supporting graphics
Digital Assets
SOLICITATION MATERIALS
Proposal templates
Presentation materials
Case positioning
Pledge forms
Naming Opportunities
VOLUNTEER MATERIALS
Training Sessions
Volunteer guidebook
Coaching; Role Playing
PUBLIC MATERIALS
Public Relations Plan
Media Kit
Annual report/Campaign report
Advertising initiatives
EVENT MATERIALS
Visuals and Pitch Deck
Save the date cards
Branded invitations
RSVP systems
ONLINE INITIATIVES
Website + Blog
Video channel
E-newsletter
Social media
GRASSROOTS MATERIALS
Annual giving materials
Direct mail
Calling program
E-solicitation
Supporting brochures
OTHER TIE-INS
Environment signage
Publication tie-ins
Event tie-ins
Donor Recognition tie-ins
SUPPORTING CASTS
Thank you notes
Gift receipts
Appreciation tokens
Other templates
Signage
Giveaway items